Deliciously Dairy-Free: Chloe’s Soft Serve Fruit vs. Frozen Yogurt

Chloe’s Soft Serve Fruit Co., founded by Chloe Epstein, is a company specializing in dairy-free frozen treats. Chloe, a former Manhattan Assistant District Attorney and mother of three, started the company after leaving her job and seeking a healthier alternative to traditional frozen desserts​​​​.

The company began with the creation of soft serve fruit, a creamy and clean alternative to frozen yogurt, made simply from fruit, water, and cane sugar. This innovative product was first offered in their New York City store and was designed to be a delicious yet health-conscious option, free of artificial ingredients​​.

Chloe’s Soft Serve Fruit Co. expanded quickly, and their uniquely delicious pops were introduced in retail, starting with 175 supermarkets in Texas. By 2016, their products were available in 4,500 markets across the country. This expansion reflects the growing demand for healthier, better-for-you frozen treats​​.

The company’s innovation continued with the introduction of new products. They launched dairy-free dark chocolate-dipped pops and were the first to market an oat milk-based pop. These additions showcase the company’s commitment to creating indulgent treats while maintaining a focus on wholesome ingredients​​​​.

In 2017, Chloe’s Soft Serve Fruit Co. was selected to be part of the Chobani Food Incubator, reflecting their role as a leading brand in the non-dairy frozen novelties space. This collaboration with Chobani and other brands aimed to bring more innovative, health-conscious products to the market​​.

The company also developed a no-added-sugar option, catering to those seeking sugar-conscious alternatives without sacrificing taste​​.

Today, Chloe’s Soft Serve Fruit Co. products are available in over 10,000 supermarkets nationwide, multiple online grocery sites, and directly to consumers. The company’s growth and diversification into various product lines demonstrate its success and commitment to providing healthier frozen treat options​​.

Chloe Epstein

Chloe Epstein, originally an Assistant District Attorney in Manhattan, transitioned from her legal career to entrepreneurship driven by her journey into motherhood. Her focus on making better eating decisions, especially in seeking healthier alternatives to her favorite food, frozen yogurt, led her to establish Chloe’s Soft Serve Fruit Co. This venture resulted in the creation of Chloe’s Fruit, a company offering soft serve made with just fruit, water, and a hint of organic cane sugar. The company, which started with individual stores and later expanded to creating pops, has now grown significantly, with its products available nationwide​​​​​​. Chloe’s innovative approach and commitment to healthier, simpler ingredients have shaped the non-dairy frozen novelties space, reflecting her dedication to providing healthier treat options​​. Chloe Epstein’s entrepreneurial journey is marked by a blend of professional pivot, personal health consciousness, and innovation in the food industry.

Chloe Epstein was inspired to create Chloe’s Soft Serve Fruit Co. during her journey into motherhood. As she became more focused on making healthier eating decisions for herself and her future children, she sought a healthier alternative to one of her favorite foods, frozen yogurt. This led to the creation of a new kind of treat, made with just fruit, water, and a hint of organic cane sugar, offering a healthier, dairy-free alternative to traditional frozen desserts. Chloe’s commitment to healthier eating and the desire to provide better food choices for her family were the key motivators behind her venture​​​​.

Frozen Yogurt Alternative

Chloe’s Soft Serve Fruit Co. does not sell traditional frozen yogurt; instead, they offer a unique product called soft serve fruit. The company’s emphasis is on providing a creamy and delicious treat that is free of artificial ingredients and dairy, catering to those seeking healthier dessert options. This innovative approach to frozen treats differentiates Chloe’s Soft Serve Fruit Co. from typical frozen yogurt companies​​​​.

Chloe’s Soft Serve Fruit differs from traditional frozen yogurt in several key ways. Unlike frozen yogurt, which is made with yogurt and often contains dairy, Chloe’s Soft Serve Fruit is dairy-free and crafted solely from fruit, water, and a hint of organic cane sugar. This composition makes it a suitable option for those with dairy allergies or lactose intolerance, as well as for vegans. Additionally, Chloe’s product avoids artificial ingredients, colors, and flavorings, focusing on simplicity and natural ingredients. This positions Chloe’s Soft Serve Fruit as a healthier, more natural alternative to traditional frozen yogurt.

Vegans & Lactose Intolerance

Chloe’s Soft Serve Fruit products are suitable for individuals with various dietary restrictions. Since their products are made with just fruit, water, and a hint of organic cane sugar, they are dairy-free. This makes them a suitable option for vegans and those who are lactose intolerant. Additionally, the simplicity and natural ingredients of Chloe’s products cater to those looking for healthier, more natural alternatives without artificial ingredients, which can be beneficial for people with certain dietary sensitivities or preferences.

Marvel-Themed Pops

Chloe’s Soft Serve Fruit Co. offers a range of Marvel-themed pops, appealing especially to fans of the Marvel universe. Their selection includes:

  • Spider-Man Strawberry-Lemon: A fruity combination inspired by the iconic Spider-Man.
  • Avengers Cherry & Grape: A mix of cherry and grape flavors representing the diverse team of Avengers.
  • Spider-Man Lemon-Lime & Orange: Another Spider-Man-themed pop, this time blending lemon-lime and orange flavors.
  • Avengers Strawberry-Mango: A tropical blend that resonates with the adventurous spirit of the Avengers​​.

These pops are part of Chloe’s commitment to offering creative, health-conscious frozen treats, using simple, natural ingredients.

Environmental Sustainability

Chloe’s Soft Serve Fruit Co. has taken steps towards environmental sustainability primarily through the introduction of oat milk-based products. Oat milk is considered better for the environment as it requires less water and herbicides compared to other non-dairy milks. This choice aligns with the company’s ethos of offering healthier, more environmentally conscious alternatives in their product range. The use of oat milk as a base for their pops not only contributes to environmental sustainability but also allows the underlying flavor of the pop, like fruit or mint, to be more pronounced​​.


Chloe’s Soft Serve Fruit Co. has engaged in notable collaborations and partnerships. One significant partnership is with Chobani. In 2017, Chloe’s was chosen to be a part of the second cohort of the Chobani Food Incubator. This program was designed to support and collaborate with businesses that align with Chobani’s mission of “Better Food for More People.” Chloe’s was selected as a leading brand to disrupt, innovate, and inspire in the multi-billion-dollar category of frozen treats. This collaboration with Chobani and other innovative brands from the Incubator has been pivotal in helping Chloe’s continue to introduce better-for-you innovations to the market​​.

Additionally, Chloe’s has created a line of Marvel-themed pops, showcasing a partnership with the Marvel franchise. This collaboration includes products such as Spider-Man Strawberry-Lemon and Avengers Cherry & Grape pops, catering to both Marvel fans and consumers seeking healthier frozen treat options​​. These partnerships highlight Chloe’s commitment to innovation and reaching a broader audience through strategic collaborations.

Chloe Epstein’s Background & Ethos

Chloe Epstein’s background has significantly influenced the ethos and product offerings of Chloe’s Soft Serve Fruit Co. Her journey from being an Assistant District Attorney in Manhattan to becoming a mother played a crucial role in her shift towards health-conscious eating. This personal transformation led her to seek healthier alternatives to frozen yogurt, her favorite treat, which ultimately inspired the creation of Chloe’s Soft Serve Fruit Co.

Epstein’s focus on making better dietary choices for herself and her children shaped the company’s commitment to natural, simple, and healthful ingredients. The company’s products, made from fruit, water, and a hint of organic cane sugar, reflect this commitment, offering a dairy-free, vegan-friendly, and environmentally conscious alternative to traditional frozen desserts.

Her legal background, coupled with her experience as a mother, likely contributed to a strong sense of responsibility and ethical business practices. This is evident in the company’s emphasis on transparency, quality, and sustainability, both in terms of product ingredients and environmental impact.

Thus, Epstein’s background and personal values have profoundly influenced Chloe’s Soft Serve Fruit Co.’s mission to provide healthier, simpler, and more natural frozen treat options that are accessible and appealing to a wide range of consumers.

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